The Year of a Million Outputs

Think about the way you spend your day.  Hopping from meeting to meeting, call to call, all the while finding moments here and there to hop online and grab a few free minutes on your favorite social network to fill the few free minutes that you have.

When you’re scrolling through your feed – whether it’s Facebook, Instagram, TikTok, Lasso, or something that we’re too old to have even heard of yet – you don’t have time to stop and adjust if the content you’re being served there doesn’t fit the channel.  You just keep on scrolling.

Video is not one size fits all.

The onus is on brands and creators to meet the needs of the audience, and by extension the channels the audience is on.

That’s why in 2020, more than ever, marketers need to be focused on outputs.  Whether you’re trying to make sure the staggering percentage of soundless-Facebook viewers can understand your video, or you’re hopping on the latest viral trend on TikTok, or somewhere in between, your content needs to be right for the channels on which it’s going to be seen.

Great stories still matter – they always will – but as you hit the ground running in the New Year, you should have a renewed focus on making sure your stories are right for the right channels.  Even if that means creating more video and more versions than last year.

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