Being responsible for a content calendar is a constant uphill climb.  Every channel you manage demands more and more content all the time.  This requires advanced planning, research, know-how, and lots and lots of time.  On top of all of this, branded content has to be really thoughtful in how it’s created and presented.  This means colors, fonts, tones, and imagery all needs to be consistent throughout your posts.

There’s no one way to make the process of churning out this volume of branded content easy, but there are ways to remove some of the stress from this process.  One of the tools that we use to help us along the way is Adobe Spark.  Adobe Spark is a web-based tool that allows you to create posts, pages, and videos to feed your content marketing machine.  It’s clean, it’s simple to use, and it’s affordable.