You may have seen the news this week that TechCrunch is launching a new paid subscription service. The service, called Extra Crunch, is aimed at "tackling a lot of the practical nuts and bolts issues that confront founders, entrepreneurs, analysts and tech workers." The service...
Would exclusive video content make you pay for a subscription service? The folks at The Athletic are hoping the answer is yes. In advance of the NBA season tipping off next week, the sports media outlet is launching a documentary series in partnership with The...
When Facebook rolled out its own native video platform back in 2014, plenty of people scoffed at the idea of the social media giant having the ability to challenge YouTube. Now it seems as if every possible social media platform has some of native video...
The so called "pivot to video" has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It's...
The way we consume news has changed a lot over the years. It used to be that you'd have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There...
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say...
The more things change in social media, the more they stay the same. At least that's the case as it relates to Instagram's newest feature. Put another way, time is a flat circle. Instagram's Newest Feature is...
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it's a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on...
It's been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers' strategies. They were hit with a large scale scandal the likes of which most companies wouldn't survive, and were actually forced to...
As our name would suggest, we're baseball enthusiasts here. With Phil growing up in New York and me right here in Boston, it's made for some interesting conversations in the office over the years. However recently, our debates have morphed from [caption id="attachment_9380" align="alignright" width="300"] Photo...