Pssst. Down here. Yeah, the popup in the bottom right corner. I'm talking to you. That's pretty much how the majority of chatbots and digital assistants feel when you jump on a site. What seems like a cool idea for marketers and customer service reps,...
Just about every time there's an algorithm change in one of your favorite networks, it seems like the entire world loses its mind. While some people take to the streets like the opening scene in Bird Box, others have tried banding together to artificially inflate...
Hundreds of influencers. Millions of dollars spent. Thousands of people left broke, angry, and confused. That might be the easiest (and nicest) way to summarize what happened at the notorious failure known as the Fyre Festival. The epic fail of a music festival is now...
It's no secret that organic reach is in the gutter across many major social networks. Facebook was to go-to option for cheap and effective for marketers for a long time, but that's changed in the last year. The famous shift to "meaningful personal interactions" changed...
One of the big hurdles in adding visuals in internal communications is often ROI. Unlike a content marketing program, which can be measured by engagements or sales, internal communications have a unique challenge when it comes to proving the value of the programs they set...
The so called "pivot to video" has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It's...