The latest platform to jump on the live video train is LinkedIn. The announcement is news in itself based on the growing usefulness of the professional networking site for innovative marketing ideas. There are plenty of ways to leverage this as an individual influencer, or...
You may have seen the news this week that TechCrunch is launching a new paid subscription service. The service, called Extra Crunch, is aimed at "tackling a lot of the practical nuts and bolts issues that confront founders, entrepreneurs, analysts and tech workers." The service...
It's no secret that organic reach is in the gutter across many major social networks. Facebook was to go-to option for cheap and effective for marketers for a long time, but that's changed in the last year. The famous shift to "meaningful personal interactions" changed...
If you manage events for your company, you probably already know that creating content at those events is a must. Events and conferences are a golden opportunity to showcase your thought leaders. Your most engaged audience is all in one place at one time, and...
One of the big hurdles in adding visuals in internal communications is often ROI. Unlike a content marketing program, which can be measured by engagements or sales, internal communications have a unique challenge when it comes to proving the value of the programs they set...
Producing an event for your company is a huge task. Booking venues, working with A/V teams, coordinating speakers, ordering food, planning your content, promoting the event - the list goes on and on. If you're putting forth all of this effort, you should also have...
If you've ever planned an event, you know what a massive undertaking it can be. From booking speakers, to a/v, to catering, to exhibitors, and beyond - the list of things to coordinate and pay for goes on and on. Putting on an event is a...
Would exclusive video content make you pay for a subscription service? The folks at The Athletic are hoping the answer is yes. In advance of the NBA season tipping off next week, the sports media outlet is launching a documentary series in partnership with The...
The so called "pivot to video" has been happening for brands for a few years now. And why not? When you hear that Facebook has 8 billion video views per day, it makes you think that you should have a piece of the pie. It's...
Ever since Facebook's F8 Developers conference back in April, pretty much everyone in the tech and marketing world have been talking about going live. The talk, however, hasn't necessarily transitioned into actual streaming. Many brands are still apprehensive about taking the leap and they aren't...