The way we consume news has changed a lot over the years. It used to be that you'd have to read a newspaper, turn on a radio, or tune into the nightly news to know what was going on in the world around you. There...
Once the darling of marketers and users alike, Snapchat continues to find itself in troubled waters. On Tuesday, Snapchat announced that Chief Strategy Officer Imran Khan would be leaving the company. Executives come and go, but Khan joins a growing list of power players to say...
The more things change in social media, the more they stay the same. At least that's the case as it relates to Instagram's newest feature. Put another way, time is a flat circle. Instagram's Newest Feature is...
The much-discussed and often feared Facebook algorithm is a huge topic of discussion for us at 5 Tool Productions. More, it's a critical component in the day-to-day lives of marketers all over the world. The algorithm is responsible for the decline of organic reach on...
It's been an interesting year for Facebook. To kick off 2018, they announced sweeping changes to the infamous algorithm that shook brand publishers' strategies. They were hit with a large scale scandal the likes of which most companies wouldn't survive, and were actually forced to...
If you aren't between the ages of 12-22, there's a good chance you've never heard the name Logan Paul before. The 23 year old internet sensation has built up an insane, cult-like, following of over 18 million subscribers on YouTube. He's no stranger to making...
As our name would suggest, we're baseball enthusiasts here. With Phil growing up in New York and me right here in Boston, it's made for some interesting conversations in the office over the years. However recently, our debates have morphed from [caption id="attachment_9380" align="alignright" width="300"] Photo...
We've been on a conference and event kick for the last few shoots and there is one thing we have definitely noticed. If you want traffic to your booth or space, there is one simple thing you should do. Bring a camera. While I don't...